| Having experienced a drop to 72 members, one of the major goals of Calgary West is to increase club membership. Our traditional method of attracting new members from business colleagues and contacts has not had great success in the last few years due to the aging of our club members. Consequently, we have developed new strategies to attract and retain new members. Our goal for the year is to increase our membership by 25 members.
Calgary West has been successful in the past with club extensions being instrumental in the starting of three new clubs. Accordingly, we are using the experience in new club extensions to do an internal club extension. The move to our new home at the Holiday Inn has provided us with the perfect chance to implement this strategy.
Under the enthusiastic leadership of Mike French, the Membership Growth Committee has identified over 800 businesses in the area around our new meeting place and have established a data base of these establishments. For the initial initiative, 85 of these businesses have been chosen to target. After sending these businesses a letter introducing Rotary and our club, club members are visiting them with a newly developed brochure to tell them about Rotary, invite them to one of our meetings and determine their interest in joining our club. We have just started these visits but are encouraged with the response.
For this internal club extension initiative we have developed a set of guidelines as to what we expect from new members and what new members can expect from the club.
New members of the Rotary Club of Calgary West agree to the following guidelines:
- Each member agrees to be an active member and to seek to actively participate on a minimum of 2 committees each year and be actively involved in at least 2 fundraisers and 1 hands-on service project monthly, subject to physical capacity or club exemption.
- Each new member undertakes to attend a member information evening, together with your partner, within the first 2 years of membership.
- Each member agrees to support the Rotary Foundation of Rotary International annually with a minimum US$100 donation thereby maintaining "Sustaining" membership status.
- Each member agrees to attend a minimum of 50% of club meetings and a minimum overall attendance of 70% of meetings annually, including make-up meetings, subject to Rotary International or Club exemptions.
- Each member agrees to assist with the front desk at least twice annually, as well as assist with the weekly program by introducing or thanking the guest speaker or saying Grace.
- Each member agrees to bring at least 2 guests to the club annually and to actively solicit for new qualified members as determined by the membership growth committee from time to time.
- Each member undertakes to make every effort to attend either a District conference or an International convention at least once every 3 years.
- Each member commits to one club assembly annually.
- Dress Code: Business or business casual.
- Each member will help fellow Rotarians with fun, fellowship and companionship.
We will provide to a new member:
- A liaison: a seasoned Rotarian to help guide you into Rotary ways.
- A new member package, including a list of members and their contacts, how to access our web-site and Rotary International's web site, a list of the executive and a copy of the Rotarian monthly.
- We will place you on a committee and assign you to a monthly work team.
- Assign a member of the member development committee to review the new member assignments and help them understand Rotary and our club.
- An invitation for you and your partner to attend a member information evening and to club socials.
- Give you a handshake and a smile when you arrive at the club each week.
When we obtain these new members who do not have any strong ties with any our present members, our club will have to work hard to retain the new members. Our Membership Retention Committee, headed by Steve Rickard and Mike Carlin, is developing a strong mentoring program to make sure our new members are fully integrated into our club. They are also working at developing a number of new "hands-on" community programs to engage our members into service. |